What Are The Pros & Cons Of Digital Marketing?

Digital marketing consists of a variety of techniques, including content marketing and pay-per-click (PPC) advertising. Inbound marketing is digital marketing that builds relationships along the buyer journey using useful and informative Web content. You can find the more complete information in this great King Kong marketing review. In general, this is the most effective long-term strategy for growing a profitable online following.

PRO: You Can Turn Traffic Into Quality Leads
Once the commuter passes your billboard, it’s out of sight and out of mind. On the other hand, every aspect of your digital marketing can be aligned with your sales funnel. Once you’ve optimized your digital strategy, the vast majority of visitors will become qualified prospects you can contact via email or phone – making them much harder to get away with.

PRO: You Can Monitor and Improve Results
Digital marketing offers great visibility into what results in you get and when. By paying attention to how visitors behave and convert, you can ensure that you get every possible advantage of your online presence. No matter how well you do, there’s always improvement you can still make – and the data shows you the way there.

PRO: You Can Control and Focus Your Investment
Once you rent time on a billboard, the money is gone. The investment may not pay off for six months. Even after it takes effect, you’ll have a hard time tracking down the lead to the billboard. On the other hand, modern analytics allows you to pinpoint the origin of nearly every online lead, so you can invest your online marketing spend in a platform that generates results.

CON: There is a Significant Learning Curve.
The biggest problem with any form of digital marketing is that it takes time to figure it out. Some digital tools, like paid traffic, can be very dangerous for small companies logging in without the right information, potentially costing them thousands. Most techniques, such as content marketing and SEO, involve some risk but will not yield results without the right knowledge.

Used properly, digital billboards can be an attractive addition to brand awareness and PR. However, when all is said and done, only digital marketing has the potential to attract potential customers the next time they express an interest in your product or service.

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